Do you ever look at your website and ask…
…what do you do all day?
…you should!
Your website should be your best employee…
…and your best employee should do more than just look pretty…
…it should make your life easier!
…It should be your star performer…
…it never gets tired…
…it never complains…
Let’s face it, your website is your business. We’ve all heard the phrase …don’t judge a book by it’s cover… but we do it nonetheless.
So, your website has to fully represent your business and it has a limited time to make an impression, so it needs to be a shining star. It needs to convey what you offer and how it will change your customer’s life. And it needs to do that in a very short period of time. Many say you have 3 to 8 seconds to get them engaged.
So, if your site doesn’t do that, or if you just aren’t sure, it may be time for that much-needed review you’ve been putting off. It’s time you and your website had that ‘Come to Jesus’ moment and started working together.
With a consultative call, (no obligation to purchase anything), we’ll discuss the primary purpose of the site, the marketing/sales goals, your ideal customer, your competition, and why you’re better than the competition.
Then we’ll do a quick review of your site to see how it is meeting those key areas.
During our review, we’ll determine if there is more to be done to get your site performing as it should be. I’ll provide you a list of what is working and where time should be spent to improve it.
At this point we should know if a deeper dive is warranted with a 21 point Site Review Report. This report will provide the detail you need to make your site perform as your best employee. With this report, you’ll be able to quickly decide where to best spend your time. I like to refer to this as the Performance Improvement Plan for your website. After all, if you want your employee to improve performance, you give them a list of areas that need improving, right?
Included with the 21 point performance plan will be ideas on how to measure that performance going forward so you know when its time to adjust the goals.
I’ve performed many performance reviews before. Many on staff members and many on websites and frankly, I’ve decided I like reviewing websites a lot better. They don’t talk back. They don’t make excuses. You tell them what you need from them, you give them the tools to make it happen, and they turn their performance around. No sassy attitudes…and I love my job again.
Contact me today and I’ll schedule a 30 minute call. The most you’ll lose is 30 minutes of your time… and… it may turn out to be the best 30 minutes you’ve ever spent.
