Get Found, Engage & Convert

B2B Software Copywriting

I draw on my 25+ years of experience in the B2B and software industries, to write business and technical focused content that helps businesses succeed.

I’m looking to make your life easier. Grappling with your website copy can prove daunting and can take most of your time. Time you could be spending promoting your business and serving your customers.

With 25+ years of experience in the software industry, from technical support to developer to data analyst, I’ve done the work and led teams in all aspects of the SDLC.

Why trust your website to anyone without that background? Your website is a huge part of your business. Without the content that drives your prospects to take action, your business will suffer.

Search Engine Optimized Content

I’ll do the work to find the long tail keywords that will help your site be found through organic search and provide copywritten content for your landing pages, blog, and website pages.

Email Marketing

If you have an email marketing program you’re trying to implement, I’ll provide your content that entices your prospects to take action. I’ve worked with many email marketing providers and can help you get the most out of whichever tool you’re using.

If you aren’t currently doing anything with Email, contact me and we can discuss the benefits.


Chatbot copywriting and conversation Design. I write the persuasive copy and set up your Chatbots for you. Chatbots are taking hold as the new, best thing. As a small to medium-sized business owner, wouldn’t it be best to have a tool that answers 80% of the prospect’s questions automatically?

With Chatbots you can do that and with persuasive copywriting, you can even get the prospect to take action. It also provides an easy means to capture email addresses for future campaigns.

Chatbots are an exciting tool that has huge upside potential.


Knowledgebase and FAQ articles, help to answer your customer’s questions before, and after, they purchase your product. With a technical background and my experience in leadership positions, I have a knack for breaking technical speak down for the non-techie. On the flip side, I’m able to rephrase the non-techie’s ideas/thoughts/concerns into the technical language that the IT folks can relate to.

Case Studies

Already have some happy customers who can tell your story for you? Case studies provide the proof that your prospects need to take the leap. A good case study shows the problem your customer had and how your software solved it. With a case study, your client’s ROI provides the proof that allows your solution to stand above your competitors.

Contact Me